My Services
Social Media Marketing
Social media marketing involves using social media platforms like Facebook, Instagram, Twitter, and LinkedIn to promote products, services, or brands. It encompasses creating and sharing content, engaging with followers, running targeted ads, and analyzing performance metrics to increase brand awareness, drive traffic, and generate leads or sales. The goal is to build a strong online presence and foster relationships with a target audience.
Facebook Pixel
Facebook Pixel is a tool provided by Meta (formerly Facebook) that helps track and analyze user interactions on your website. By placing a small piece of code on your site, it collects data on visitor actions, such as page views, purchases, and sign-ups. This data allows you to measure the effectiveness of your Facebook ads, optimize ad campaigns, and create targeted audiences for more precise marketing.
Google Tag Manager
Google Tag Manager is a tool that simplifies managing and deploying marketing and analytics tags on your website or app without needing to modify the code directly. It allows you to add, update, and control tags—like tracking pixels or conversion scripts—through a web-based interface, streamlining the process and improving efficiency in tracking and analyzing user behavior.
Google Analytics 4
Google Analytics 4 (GA4) is the latest version of Google's analytics platform, designed to provide insights into user behavior across websites and apps. It features advanced tracking capabilities, event-based data collection, and enhanced reporting tools, helping businesses understand user interactions, measure performance, and make data-driven decisions to optimize marketing strategies and improve user experiences.
Server Side Tracking
Server-side tracking involves collecting and processing user data directly from a server rather than relying on client-side scripts like cookies or JavaScript. This method enhances data accuracy, reduces reliance on browser capabilities, and improves privacy and security by minimizing exposure to ad blockers and client-side data vulnerabilities.
E-commerce Tracking
Ecommerce event tracking involves monitoring and recording specific user interactions on an online store, such as product views, add-to-cart actions, and completed purchases. This data helps businesses analyze customer behavior, measure the effectiveness of marketing efforts, and optimize the shopping experience to increase conversions and sales.
Portfolio
my Clients
